Launched for the first time in 2002, Zone Fitness Kloof Street offered Cape Town an alternative to the traditional exercise experience. While it incorporated state-of-the-art facilities, comprehensive aerobic instruction, studios and professional trainers, Zone also proposed a fitness lifestyle that was personal and affordable. Dedicated to approaching fitness differently, Zone Fitness was also responsible for creating the first women-only fitness clubs – spaces where women could feel comfortable and individually cared for.
Having opened the world of exercise to the broader South African public, the Zone has revolutionized the fitness industry and provided its now 90 000 members with a new lease on life. Employees are the core asset of the business and are treated as such, adding to the positive, vital atmosphere.